/* ========================================================================= THEME TOKENS Two switchable, minimalist themes driven by [data-theme] on : • daylight: clean white canvas, near-black ink, electric-blue accent • midnight: near-black canvas, off-white ink, soft-azure accent Default (no attribute) = daylight, so the site renders correctly without JS. Components below only reference these semantic vars, never raw colors. ========================================================================= */ :root, [data-theme="daylight"] { --bg: #ffffff; --bg-2: #f7f8fa; --surface: #ffffff; /* cards, inputs, elevated panels */ --ink: #0b0c0e; --ink-soft: #5a616b; --ink-mute: #6b7280; --line: #ebedf1; --line-strong: #d9dde3; --accent: #2b59ff; --accent-soft: #eef2ff; --btn-bg: #0b0c0e; --btn-ink: #ffffff; --nav-bg: rgba(255, 255, 255, 0.72); --nav-bg-solid: rgba(255, 255, 255, 0.98); --quote-bg: #0b0c0e; --quote-ink: #ffffff; --quote-mute: #9aa0ab; --portrait-1: #f3f5f8; --portrait-2: #e7eaef; } [data-theme="midnight"] { --bg: #0c0d10; --bg-2: #131519; --surface: #15171c; --ink: #f4f6f8; --ink-soft: #b3b9c2; --ink-mute: #8a909a; --line: #23262d; --line-strong: #31353d; --accent: #6ea8fe; --accent-soft: #16202e; --btn-bg: #f4f6f8; --btn-ink: #0c0d10; --nav-bg: rgba(12, 13, 16, 0.72); --nav-bg-solid: rgba(12, 13, 16, 0.98); --quote-bg: #06070a; --quote-ink: #f4f6f8; --quote-mute: #8a909a; --portrait-1: #1b1e24; --portrait-2: #23262d; } :root { --max: 1140px; --radius: 14px; } * { box-sizing: border-box; } html { scroll-behavior: smooth; } body { margin: 0; background: var(--bg); color: var(--ink); font-family: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif; font-size: 17px; line-height: 1.65; letter-spacing: -0.005em; -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; transition: background-color .35s ease, color .35s ease; } .wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 28px; } h1, h2, h3 { font-family: "Inter", sans-serif; font-weight: 680; line-height: 1.05; letter-spacing: -0.035em; margin: 0; } em { font-style: normal; color: var(--accent); } a { color: inherit; text-decoration: none; } /* Visible keyboard focus for accessibility */ :focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; border-radius: 4px; } :focus:not(:focus-visible) { outline: none; } /* Skip-to-content link (visible only when focused) */ .skip-link { position: absolute; left: 12px; top: -48px; z-index: 100; background: var(--btn-bg); color: var(--btn-ink); padding: 10px 16px; border-radius: 8px; font-size: 14px; font-weight: 550; transition: top .18s ease; } .skip-link:focus { top: 12px; } .eyebrow { display: inline-block; font-size: 12.5px; letter-spacing: 0.04em; text-transform: uppercase; font-weight: 600; color: var(--ink-mute); margin: 0 0 20px; } .eyebrow--center { text-align: center; } /* Buttons */ .btn { display: inline-flex; align-items: center; justify-content: center; background: var(--btn-bg); color: var(--btn-ink); padding: 13px 24px; border-radius: 10px; font-weight: 550; font-size: 15.5px; border: 1px solid var(--btn-bg); cursor: pointer; transition: transform .14s ease, opacity .2s ease, background .2s ease, color .2s ease, border-color .2s ease; } .btn:hover { transform: translateY(-1px); opacity: 0.92; } .btn--ghost { background: transparent; color: var(--ink); border-color: var(--line-strong); } .btn--ghost:hover { background: var(--bg-2); border-color: var(--ink); } .btn--sm { padding: 9px 16px; font-size: 14px; border-radius: 8px; } .btn--block { width: 100%; } /* Nav */ .nav { position: sticky; top: 0; z-index: 50; background: var(--nav-bg); backdrop-filter: saturate(180%) blur(14px); border-bottom: 1px solid var(--line); transition: background-color .35s ease, border-color .35s ease; } .nav__inner { display: flex; align-items: center; gap: 24px; height: 66px; } .brand { font-weight: 650; font-size: 18px; letter-spacing: -0.02em; } .nav__links { display: flex; align-items: center; gap: 26px; margin-left: auto; } .nav__links a { font-size: 14.5px; font-weight: 480; color: var(--ink-soft); transition: color .2s ease; } .nav__links a:hover { color: var(--ink); } .nav .btn--sm { margin-left: 4px; } /* Theme switcher: three swatches that toggle [data-theme] */ .theme-switch { display: inline-flex; align-items: center; gap: 4px; padding: 4px; border: 1px solid var(--line-strong); border-radius: 999px; background: var(--surface); } .theme-switch__btn { width: 22px; height: 22px; border-radius: 50%; cursor: pointer; padding: 0; border: 1px solid var(--line-strong); position: relative; transition: transform .15s ease, box-shadow .2s ease; } .theme-switch__btn:hover { transform: scale(1.08); } .theme-switch__btn[data-set="daylight"] { background: linear-gradient(135deg, #ffffff 50%, #2b59ff 50%); } .theme-switch__btn[data-set="midnight"] { background: linear-gradient(135deg, #0c0d10 50%, #6ea8fe 50%); } .theme-switch__btn[aria-pressed="true"] { box-shadow: 0 0 0 2px var(--accent); border-color: var(--accent); } /* Hamburger toggle: hidden on desktop, shown on mobile */ .nav__toggle { display: none; margin-left: auto; width: 42px; height: 42px; flex-direction: column; justify-content: center; align-items: center; gap: 5px; background: transparent; border: 1px solid var(--line); border-radius: 9px; cursor: pointer; } .nav__toggle span { display: block; width: 18px; height: 2px; background: var(--ink); border-radius: 2px; transition: transform .2s ease, opacity .2s ease; } .nav__cta { display: none; } /* CTA inside the dropdown: only on mobile */ /* Hero */ .hero { padding: 92px 0 72px; } .hero__grid { display: grid; grid-template-columns: 1.3fr 0.85fr; gap: 60px; align-items: center; } .hero h1 { font-size: clamp(40px, 6vw, 64px); letter-spacing: -0.04em; margin-bottom: 26px; } .lede { font-size: 19px; color: var(--ink-soft); max-width: 42ch; margin: 0 0 32px; letter-spacing: -0.01em; } .hero__cta { display: flex; gap: 12px; flex-wrap: wrap; } .hero__proof { margin-top: 28px; font-size: 14.5px; color: var(--ink-mute); } .hero__proof strong { color: var(--ink); font-weight: 600; } .hero__portrait { display: flex; flex-direction: column; align-items: center; gap: 16px; } .portrait { width: 290px; height: 350px; border-radius: 18px; background: linear-gradient(165deg, var(--portrait-1), var(--portrait-2)); border: 1px solid var(--line); display: flex; align-items: center; justify-content: center; overflow: hidden; } .portrait--lg { width: 100%; max-width: 360px; height: 430px; } .portrait__img { width: 100%; height: 100%; object-fit: cover; object-position: center 25%; display: block; } .portrait__ph { font-size: 60px; color: #c2c8d1; font-weight: 650; letter-spacing: -0.03em; } .portrait__tag { display: inline-flex; align-items: center; gap: 8px; background: var(--surface); border: 1px solid var(--line); border-radius: 999px; padding: 8px 15px; font-size: 12.5px; font-weight: 500; color: var(--ink-soft); } .dot { width: 7px; height: 7px; border-radius: 50%; background: #16a34a; box-shadow: 0 0 0 3px rgba(22,163,74,0.14); } /* Strip */ .strip { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); background: var(--bg-2); } .strip__inner { display: flex; align-items: center; gap: 32px; padding: 20px 28px; flex-wrap: wrap; } .strip__label { font-size: 13px; color: var(--ink-mute); font-weight: 500; } .strip__logos { display: flex; gap: 28px; list-style: none; margin: 0; padding: 0; flex-wrap: wrap; } .strip__logos li { font-size: 15px; font-weight: 600; color: var(--ink-soft); letter-spacing: -0.01em; } /* Insider view: the differentiator section (A's "calibration room") */ .insider__grid { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: 64px; align-items: center; } .insider__title { font-size: clamp(28px, 3.8vw, 42px); letter-spacing: -0.035em; margin-bottom: 22px; } .insider__intro { color: var(--ink-soft); font-size: 18px; margin: 0 0 30px; max-width: 46ch; } .insider__quote { margin: 0; padding: 22px 26px; border-left: 3px solid var(--accent); background: var(--bg-2); border-radius: 0 12px 12px 0; } .insider__quote p { margin: 0; font-size: clamp(19px, 2.4vw, 24px); line-height: 1.34; font-weight: 500; letter-spacing: -0.02em; color: var(--ink); } .insider__list { list-style: none; margin: 0; padding: 0; } .insider__list li { position: relative; padding: 24px 0 24px 56px; border-bottom: 1px solid var(--line); } .insider__list li:first-child { padding-top: 0; } .insider__list li:last-child { border-bottom: 0; padding-bottom: 0; } .insider__k { position: absolute; left: 0; top: 24px; font-size: 13px; font-weight: 650; color: var(--accent); letter-spacing: 0.02em; } .insider__list li:first-child .insider__k { top: 0; } .insider__list h3 { font-size: 19px; margin: 0 0 8px; letter-spacing: -0.02em; } .insider__list p { margin: 0; color: var(--ink-soft); font-size: 15.5px; } /* Sections */ .section { padding: 100px 0; } .section--alt { background: var(--bg-2); } .section__title { font-size: clamp(30px, 4.2vw, 44px); text-align: center; margin-bottom: 22px; letter-spacing: -0.04em; } .section__intro { text-align: center; max-width: 58ch; margin: 0 auto 56px; color: var(--ink-soft); font-size: 18px; } /* Cards */ .cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; } .card { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 32px 28px; transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease; } .card:hover { transform: translateY(-3px); box-shadow: 0 20px 40px -28px rgba(11,12,14,0.22); border-color: var(--line-strong); } .card__num { font-size: 13px; color: var(--accent); font-weight: 650; letter-spacing: 0.02em; } .card h3 { font-size: 21px; margin: 14px 0 12px; letter-spacing: -0.025em; } .card p { margin: 0; color: var(--ink-soft); font-size: 16px; } /* About */ .about__grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: 60px; align-items: center; } .about__media { display: flex; justify-content: center; } .about__copy h2 { font-size: clamp(28px, 3.6vw, 38px); margin-bottom: 24px; letter-spacing: -0.035em; } .about__copy p { color: var(--ink-soft); margin: 0 0 18px; } .about__copy .about__lede { font-size: 19px; font-weight: 500; color: var(--ink); max-width: 54ch; margin-bottom: 26px; letter-spacing: -0.015em; } .about__copy .btn { margin-top: 10px; } /* Offers */ .offers { display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: 22px; align-items: start; } .offer { position: relative; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 32px 28px; display: flex; flex-direction: column; } .offer--featured { border-color: var(--accent); box-shadow: 0 24px 50px -34px rgba(11,12,14,0.32); } .offer__flag { position: absolute; top: -12px; left: 28px; background: var(--accent); color: #fff; font-size: 11.5px; font-weight: 600; letter-spacing: 0.02em; padding: 5px 12px; border-radius: 999px; } .offer h3 { font-size: 22px; margin-bottom: 6px; letter-spacing: -0.025em; } .offer__price { color: var(--accent); font-weight: 600; margin: 0 0 14px; font-size: 15px; } .offer > p { color: var(--ink-soft); font-size: 16px; } .offer ul { list-style: none; padding: 0; margin: 18px 0 26px; flex: 1; } .offer li { position: relative; padding-left: 24px; margin-bottom: 11px; font-size: 15px; color: var(--ink-soft); } .offer li::before { content: "→"; position: absolute; left: 0; color: var(--accent); font-weight: 600; } /* Quote */ .section--quote { background: var(--quote-bg); color: var(--quote-ink); padding: 92px 0; transition: background-color .35s ease; } .quote { margin: 0 auto; text-align: center; max-width: 52ch; } .quote p { font-size: clamp(23px, 3.2vw, 32px); line-height: 1.32; font-weight: 600; letter-spacing: -0.03em; } .quote footer { margin-top: 24px; font-size: 13.5px; color: var(--quote-mute); } /* Letter */ .letter__inner { text-align: center; } .signup { display: flex; gap: 10px; justify-content: center; max-width: 460px; margin: 0 auto; flex-wrap: wrap; } .signup input { flex: 1; min-width: 240px; padding: 13px 17px; font-size: 15.5px; font-family: inherit; border: 1px solid var(--line-strong); border-radius: 10px; background: var(--surface); color: var(--ink); } .signup input:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 3px var(--accent-soft); } .letter__fine { margin-top: 16px; font-size: 13.5px; color: var(--ink-mute); } .letter__tiers { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; margin-top: 30px; } .tier { font-size: 13.5px; color: var(--ink-soft); display: inline-flex; align-items: center; gap: 7px; } .tier b { color: var(--ink); font-weight: 600; } /* Footer */ .footer { border-top: 1px solid var(--line); background: var(--bg-2); padding: 56px 0 32px; } .footer__inner { display: flex; justify-content: space-between; gap: 30px; flex-wrap: wrap; } .brand--footer { font-size: 19px; } .footer__tag { color: var(--ink-soft); font-size: 14.5px; margin: 12px 0 0; max-width: 34ch; } .footer__links { display: flex; flex-direction: column; gap: 10px; text-align: right; } .footer__links a { color: var(--ink-soft); font-size: 14.5px; transition: color .2s ease; } .footer__links a:hover { color: var(--ink); } .footer__legal { margin-top: 38px; padding-top: 22px; border-top: 1px solid var(--line); font-size: 12.5px; color: var(--ink-mute); } /* Responsive */ @media (max-width: 880px) { .hero { padding: 64px 0 48px; } .section { padding: 72px 0; } .hero__grid, .about__grid, .insider__grid { grid-template-columns: 1fr; } .insider__grid { gap: 40px; } .hero__portrait { order: -1; } .cards, .offers { grid-template-columns: 1fr; } .footer__links { text-align: left; } /* Mobile nav: hamburger reveals a dropdown menu */ .nav__toggle { display: flex; } .nav__cta--desktop { display: none; } .nav__links { position: absolute; left: 0; right: 0; top: 66px; flex-direction: column; align-items: flex-start; gap: 0; margin: 0; background: var(--nav-bg-solid); backdrop-filter: saturate(180%) blur(14px); border-bottom: 1px solid var(--line); padding: 8px 28px 20px; /* collapsed by default; toggled open via .nav-open */ display: none; } body.nav-open .nav__links { display: flex; } .nav__links a { padding: 13px 0; font-size: 16px; border-bottom: 1px solid var(--line); width: 100%; } .theme-switch { margin: 16px 0 4px; } .nav__cta { display: inline-flex; align-self: flex-start; margin: 16px 0 0; border-bottom: none; } } /* ========================================================================= BLOG: listing + article. Reuses the theme tokens above, so the blog inherits daylight/midnight automatically. Pages live in /blog/. ========================================================================= */ /* Blog listing hero */ .blog-hero { padding: 84px 0 36px; } .blog-hero__inner { max-width: 64ch; } .blog-hero h1 { font-size: clamp(34px, 5vw, 52px); letter-spacing: -0.04em; margin-bottom: 20px; } .blog-hero p { font-size: 19px; color: var(--ink-soft); margin: 0; max-width: 52ch; } /* Lane tag: small pill used on cards and post headers */ .lane { display: inline-flex; align-items: center; gap: 6px; font-size: 12px; letter-spacing: 0.03em; text-transform: uppercase; font-weight: 600; color: var(--accent); background: var(--accent-soft); padding: 5px 11px; border-radius: 999px; border: 1px solid transparent; } .lane::before { content: ""; width: 5px; height: 5px; border-radius: 50%; background: var(--accent); } /* Post grid */ .posts { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; padding-bottom: 100px; } .post-card { display: flex; flex-direction: column; gap: 14px; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 28px 26px; transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease; } .post-card:hover { transform: translateY(-3px); box-shadow: 0 20px 40px -28px rgba(11,12,14,0.22); border-color: var(--line-strong); } .post-card h2 { font-size: 21px; letter-spacing: -0.03em; line-height: 1.18; } .post-card__dek { color: var(--ink-soft); font-size: 15.5px; margin: 0; flex: 1; } .post-card__meta { font-size: 13px; color: var(--ink-mute); margin-top: 2px; } .post-card__more { font-size: 14.5px; font-weight: 550; color: var(--accent); } /* Article */ .post { padding: 72px 0 8px; } .post__head { max-width: 62ch; margin: 0 auto 40px; } .post__head h1 { font-size: clamp(32px, 4.6vw, 50px); letter-spacing: -0.04em; margin: 18px 0 18px; line-height: 1.06; } .post__dek { font-size: 20px; color: var(--ink-soft); margin: 0 0 24px; letter-spacing: -0.01em; } .post__meta { display: flex; align-items: center; gap: 10px; font-size: 14px; color: var(--ink-mute); flex-wrap: wrap; } .post__meta .sep { opacity: 0.5; } .prose { max-width: 62ch; margin: 0 auto; font-size: 18px; line-height: 1.72; } .prose > * + * { margin-top: 24px; } .prose h2 { font-size: clamp(24px, 3vw, 30px); letter-spacing: -0.03em; margin-top: 48px; } .prose h3 { font-size: 21px; letter-spacing: -0.02em; margin-top: 36px; } .prose p { color: var(--ink-soft); margin: 0; } .prose strong { color: var(--ink); font-weight: 600; } .prose a { color: var(--accent); text-decoration: underline; text-underline-offset: 2px; text-decoration-thickness: 1px; } .prose ul, .prose ol { color: var(--ink-soft); padding-left: 22px; margin: 0; } .prose li { margin-bottom: 10px; } .prose blockquote { margin: 32px 0; padding: 20px 26px; border-left: 3px solid var(--accent); background: var(--bg-2); border-radius: 0 12px 12px 0; } .prose blockquote p { font-size: clamp(19px, 2.2vw, 23px); line-height: 1.38; font-weight: 500; color: var(--ink); letter-spacing: -0.02em; } .prose hr { border: 0; border-top: 1px solid var(--line); margin: 44px 0; } /* End-of-post subscribe CTA: canonical/Substack nudge on every post */ .post-cta { max-width: 62ch; margin: 64px auto 0; padding: 40px 36px; text-align: center; background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--radius); } .post-cta .eyebrow { margin-bottom: 12px; } .post-cta h2 { font-size: clamp(22px, 2.6vw, 28px); letter-spacing: -0.03em; margin-bottom: 12px; } .post-cta p { color: var(--ink-soft); margin: 0 auto 22px; max-width: 44ch; font-size: 16px; } .post-canonical { max-width: 62ch; margin: 28px auto 0; font-size: 13.5px; color: var(--ink-mute); text-align: center; } .post-canonical a { color: var(--accent); } /* Back link */ .post-back { max-width: 62ch; margin: 0 auto 0; padding-top: 8px; } .post-back a { font-size: 14.5px; color: var(--ink-mute); font-weight: 500; } .post-back a:hover { color: var(--ink); } @media (max-width: 880px) { .posts { grid-template-columns: 1fr; padding-bottom: 64px; } .post { padding: 48px 0 8px; } } /* Respect users who prefer reduced motion */ @media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } * { animation-duration: 0.01ms !important; animation-iteration-count: 1 !important; transition-duration: 0.01ms !important; scroll-behavior: auto !important; } .btn:hover, .card:hover { transform: none; } }